When you use creative executive recruitment strategies, you implement innovative methods for reaching, attracting, and retaining candidates. The most effective strategies increase reach and engagement, show why your company is a great place to work, and make candidates feel valued. It takes time to research 5 fresh and creative marketing recruitment ideas. Therefore, we did the research for you so you can focus your energy on hiring a talented team.
Think of Social Media as Your Friend
While the organic reach of social media posts is a great way to create brand awareness about your company’s values and culture. Paid ads continue to demonstrate solid returns for those companies that use them effectively. Paid ads target demographic criteria which make it easy for you to target your ads by variables such as income and education, allowing you to target exactly who you think may be a good candidate for the open position.
Another great tip is to engage on Instagram, Snapchat, and Tik Tok. This tip is only going to apply to certain companies’ reading this post. Since certain industries might not benefit from this method. But it could be a useful tip, especially in certain industries like beauty and fitness.
Organize Open House Events
Consider hosting an executive recruitment event at your office and inviting people who might be interested in joining your company. You will be able to evaluate potential candidates. This creative recruiting strategy gives them the chance to see what your work life looks like first-hand, in a less formal setting. The event gives potential candidates the opportunity to get to know your teamed learn more about your company before they decide whether they want to apply. Choose a time and place and post an invitation on your company’s social media platforms.
Also, host virtual events so people from other cities can attend. These events will help you reach candidates and enable them to make an informed decision about moving forward.
Film Employee Testimonials
This creative executive recruitment method will boost your company’s brand and gives your company a good reputation as a great place to work. Film short interviews with employees from a range of departments and seniority levels. Include the videos on your career page and on your social media platforms. Guide your team and ask them questions about their role and responsibilities. Make sure to include questions about the company culture, the co-workers, and the favorite things about working in the company.
Employee video testimonials are a great way to showcase the atmosphere and culture of your workplace. They are an asset in employer branding and executive recruitment. Current employees are the most valuable advocates of your company as a workplace and have a big role in how new potential employees see your company.
Text Message Candidates
Some candidates may prefer to communicate with recruiters and hiring managers by text message. When candidates send their applications, ask them if they want to receive a text message or email updates. Two of the main benefits of fresh and creative recruitment ideas. are that you are likely to get a faster response time and that it can help you attract candidates.
Remember it can be tempting to be less formal when you’re texting, but keep it professional by using full sentences, and proper punctuation. Also, be sure to text during regular business hours.
Use Employee Referrals
Word-of-mouth publicity has been the best source of hiring for decades and is still one of the best fresh and creative recruitment ideas. It is the good experiences of people or customers that make them invite more of their friends or acquaintances to share the same experience.
An employee referral program helps you quickly connect with your employees’ professional network. Within a short period of time, you get to reach a huge talent pool. This is the primary reason why your company can benefit from employee referral programs.