ABOUT THE COMPANY

Our client is a chain of award-winning nail bars that offers modern women, real results. They have more than several  locations in the UAE plus franchise operations in the UK, Qatar, KSA and Canada (and growing by the minute). Owned by a holding company that partners with entrepreneurs, many of them women, who are the inspiration and ambassadors of their brands. Customer experience is at the heart of the company, which focuses on catering to the ever-evolving needs of modern living. 

JOB PURPOSE

Marketing Manager role is to progressively promote the image and products of the  company  through various marketing channels maintaining the Brand at the forefront of the market. These ways including but not limited to advertising, press releases, using all social media platforms and promotion.

KEY ACCOUNTABILITIES

Strategy, Planning & Reporting

• Researching and reporting on external opportunities, understanding current and potential market trends, developing the marketing strategy and plan, management of the marketing mix and managing budgets.
• Lead the development of marketing and communication plans and budgets, policies, systems, processes and procedures to ensure the consistent application and ease of operation and to translate the marketing strategy into operational action plans/ projects and achieve or exceed the business objectives. 
• Prepare and release relevant reports to provide Management with timely information to monitor the progress of marketing initiatives for effective decision making and business growth.
• Propose and manage operational plans marketing budget in accordance with the approved annual marketing plan & company objectives.