Your role will encompass multi-channel marketing, requiring you to design and execute marketing campaigns across various platforms, including in-store promotions, digital advertising, social media, influencer collaborations, loyalty programs, and events. You will lead the company's efforts to position the brand effectively in the GCC market by leveraging these diverse channels to reach key demographics and maximize impact. 

The Marketing Manager will be expected to align all marketing activities with the brand’s vision while tailoring the approach to suit the preferences of the local market.

Driving footfall and sales growth in retail locations will be one of your key objectives. You will be responsible for implementing creative marketing mechanics and tactics that increase store traffic and conversion rates. This includes designing and overseeing the execution of in-store promotions, events, and activations that resonate with the target audience. In addition, you will ensure the brand’s presence in malls and other key retail locations through strategic in-mall marketing initiatives.

Another critical aspect of the role is building and maintaining strong relationships with contractors, brands, and partners across the UAE to facilitate smooth collaboration on various marketing projects. As Marketing Manager, you will work closely with the social media team, advising on content strategy, collaborating with agencies, and organizing photo and video shoots. You will be responsible for sourcing models, photographers, and other talent as needed to bring creative visions to life.

You will also play a key role in managing influencer relations, working closely with local bloggers and influencers to ensure that content across all platforms is engaging and accurate. You will be expected to negotiate terms, define publication formats, and monitor the success of influencer campaigns. Event support will be a major part of your responsibilities, where you will oversee the planning and execution of in-store events, including equipment setup, talent coordination, and content creation. The Marketing Manager will also manage outdoor advertising campaigns, selecting key locations, monitoring ad placements, and ensuring optimal performance.

In-store marketing will fall under your purview, including managing digital screens, music, and visual merchandising to create a cohesive and engaging customer experience. You will need to stay on top of the latest marketing trends, constantly seeking new ideas to enhance the brand’s visibility and impact in the GCC region. Regularly analyzing competitor activity will be another key task, as you will use these insights to identify opportunities for improvement and growth.

The ideal candidate will have significant experience in the beauty or fashion industries, with a proven track record of successfully leading marketing initiatives in the GCC region. You should be a proactive and independent professional, capable of developing and executing creative ideas while maintaining a structured, organized approach. Strong communication skills are essential, as you will collaborate with influencers, agencies, and internal teams to bring your marketing strategies to life. Familiarity with the unique marketing landscape of the GCC region is a plus.

This role offers the opportunity to lead and shape the marketing strategy for a dynamic brand in one of the most exciting markets in the world. It is an excellent fit for a marketing professional looking to make a significant impact in the beauty and fashion industries.