About the company 

Our client is a high end beauty company that has been in the market since 2003. It was to fill a niche in the market for a high standard, multi-functional beauty lounge for busy UAE women. They are now looking for a seasoned marketer with a huge passion for digital marketing and a personal interest for beauty and fashion. 

Job Description:

• Manage the creation and maintenance digital activities while ensuring compliance with set brand                    advertising and Marketing standards
• Collaborate with Brand Manager, Ambassador and media suppliers to create, plan and execute               promotional programs to publicize and promote various activities, events or items
• Lead and perform research studies to highlight consumers’ demographics and trends in the UAE
• Prepare and supervise the Marketing department’s budget and the brands’ set Marketing budgets
• Ensure proper execution of events through managing external relationships including all media & third party suppliers
• Communicate effectively and efficiently with agencies across the markets while ensuring adherence to agreed procedures, cost agreements and service levels
• Oversee day-to-day management of campaigns and ensure brand consistency
• Facilitate scaling brand and company awareness through various social media channels
• Create and implement social media strategies monthly
• Create original content for social media platforms and website blog section
• Manage all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• Create and execute actionable plans to both grow and maintain followers through popular social media platforms such as Instagram, Facebook, Snapchat, TikTok, YouTube, and LinkedIn
• Ensure progress on all platforms by using analytical tools such as Google Analytics and others
• Management of the brand identity, based on a defined customer value proposition and our overall Pearson brand, working with internal and external design teams to create and manage identity across channels
• The go-to-market strategy, working with our performance marketing team on channel strategy, messaging and content requirements
• Briefing and managing consumer campaigns to meet retention and acquisition targets, working with content marketing and design teams to develop campaign content and assets
• Monitoring profitability of the brand, ensuring the brand is competitive in the market, making decisions about price points and offers
• Responding to market conditions: gathering and utilising market, competitor and customer data to plan time-sensitive campaigns and product improvements that support the success of brands in the market
• Understanding consumer needs and insights within the sector and how the brand is performing vs other brands
• Keeps abreast of newest trends and innovations in the industry, marketing and PR field.
• Maintains an awareness of competitor marketing activity and best practices.
• Takes a proactive approach to marketing, anticipating potential opportunities.
• Understands the changing needs of the business and develops promotions to meet both short term and long term needs.
• Manage the day-to-day handling of all social media channels such as Facebook, Instagram, youtube and Google My Business, adapting content to suit different channels
• Oversee, plan and deliver content across different platforms using scheduling tools such as Facebook Studio or Sked, including Instastory creation and reposts
• Engage with our customers via messenger tools
• Create engaging multimedia content, organize, direct and oversee photoshoots and video shoots
• Write captions in accordance to client guidelines and tone of voice, storytelling is key for this position
• Form key relationships with influencers across the social media platforms
• Undertake audience research
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics, Facebook, Instagram and Sked insights
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
• Recommend improvements to increase performance
• Set targets to increase brand awareness and increase customer engagement
• Manage a budget for social media activities
• Regularly liaise with founders via telephone, email, conference calls or face-to-face
• Suggest recommendations to adjust the social media marketing strategy for optimal results.
• Stay up-to-date on latest social media trends and emerging social media platforms in the industry.
• Manage the social media editorial calendar and ensure the content is published by the stipulated deadlines.